Today we launched a brand new campaign website at KaineForVA.com, and I wanted you to be among the first to see it. Our new site is a testament to the early investment you’ve made in this campaign — and I hope you’ll be as excited about it as I am.
KaineforVA.com is more than a place to learn about Governor Kaine — it’s going to be a central hub to reach out to new constituencies and interact with voters through fresh and engaging technologies.
In addition to harnessing the power of social networking sites like Facebook, Twitter and YouTube that have become essential parts of any modern political campaign, our new site has a couple of features that put us a cut above the rest.
- Mobile. Check out our site on an iPhone, Android, or Blackberry, and you’ll notice that it looks totally different. With more Americans using smart phones every day, our new mobile site will help us reach them. Nearly 60% of smart phone users won’t return to a mobile site if it is difficult to use — our investment in a mobile site will bring supporters back to our site time and time again. Also, look for a series of mobile ads we are launching today — they will help us to reach more supporters.
- Español. Virginia’s Hispanic population has nearly doubled in the past decade. In an effort to communicate with members of the community who may be English language learners, we’ve deployed a Spanish version of the website. Governor Kaine is fluent in Spanish, and we want to make sure we’re reaching out to native Spanish speakers, both on- and offline, who call Virginia home.
Individuals like you are one of our campaign’s greatest assets. Whether you use your smart phone to read emails and surf the net, prefer Twitter and Facebook to stay in touch, or turn to your PC to read news updates, our campaign is going to be where you are.
The Governor and I would love to hear what you think — and we’ll be looking for your comments on Twitter and Facebook later today.
Kaine for Virginia